Overview
This poster series was developed as part of a campaign to drive awareness of our core product offerings—keyboards, mice, headsets, and device protection gear. Designed with clarity and bold visual metaphors, the posters communicate the fundamental benefits each device delivers to the user. At its heart, the campaign centers on empowerment—positioning the user as the one in control, in motion, protected, and clearly heard.
Concept & Design
Each poster focuses on a single keyword, seamlessly integrating a product into the typography to reinforce its message:
"Ctrl"
A keyboard bridges the letters C and t, with the tagline "Stay in control." This visual symbolizes the user’s command over their device, highlighting the keyboard as the gateway to productivity and precision.
"MOVE"
A computer mouse replaces the letter O, paired with the tagline "Move freely." The design emphasizes agility and smooth navigation—core traits of a quality mouse experience.
"PROTECT"
A backpack is embedded within the word, underscored by the message "Protect devices anytime, anywhere." This speaks directly to the user’s need for portability and safeguarding their gear on the go.
"SPEAK"
A headset takes the place of the E, supported by "Speak and be heard clearly." This poster conveys the importance of crisp, reliable communication tools—whether for virtual meetings, gaming, or calls.
Purpose & Placement
The posters were created as part of a cohesive visual identity to support both internal and external engagement. They were prominently displayed in product showrooms to educate customers, in meeting rooms to inspire staff alignment around product value, and across social media to expand digital reach and brand recognition.
Impact
By highlighting the essential functions and benefits of each product category in a visually compelling and easily digestible format, the campaign effectively connects with users’ everyday tech needs—positioning the brand not just as a provider of devices, but as an enabler of seamless digital experiences.