Brochure Design for Sustainable Laptop Bags
Purpose
This project involved designing an educational and visually compelling brochure to launch a new line of eco-friendly laptop backpacks and briefcases. Made from recycled plastic bottles, the bags are a testament to sustainable innovation, combining functionality with modern aesthetics. The brochure’s objective was to inform consumers about the product’s environmental impact while reinforcing the brand’s commitment to responsible design and everyday usability.
Concept
At the heart of the campaign is the metaphor of the color-changing green iguana, featured on the cover in mid-transition to black. This visual symbolizes transformation—mirroring the journey of discarded plastic bottles that are reborn as sleek, purposeful bags. Just as the iguana adapts to its environment, the brand invites users to adapt their choices and embrace a more sustainable lifestyle.
“Every year, billions of plastic bottles are discarded, polluting our planet. We're changing that—one bag at a time.”
The brochure educates readers on how plastic bottles are processed into high-quality PET polyester yarn and reimagined into durable, minimalist designs. With the tagline “Recycled with Purpose. Designed for Progress.”, the messaging reinforces the brand’s blend of environmental responsibility and elevated everyday style.
Design Outcome
The final piece strikes a balance between storytelling and product promotion—visually clean, bold in message, and emotionally resonant. From business travel to casual outings, these bags let consumers go green without compromising on aesthetics.