Ingram Micro: Driving Global Brand Consistency and Market Impact
I played a pivotal role in elevating the brand's visual presence and driving market success through strategic art direction and creative execution. This portfolio entry showcases my work across diverse platforms, from physical conference booths to digital e-commerce experiences, demonstrating my ability to maintain brand consistency and deliver impactful results on a global scale.
Key Contributions
Conference Booth Design
Designed and executed engaging conference booth designs that effectively showcased Ingram Micro's products and services. These designs focused on creating immersive experiences that attracted and engaged attendees, driving lead generation and brand awareness.
Brochure & Sales Materials
Developed comprehensive sales materials, including brochures, presentations, and product guides, that communicated key messaging and brand values. These materials were designed to be visually compelling and informative, supporting the sales team in their efforts to drive revenue. Implemented brand guidelines across all sales materials, ensuring a cohesive and professional brand image.
Website & E-commerce Optimization
Optimized digital marketing assets, including e-commerce visuals, banners, emails, and landing pages, to enhance user engagement and drive conversions. Developed and implemented interactive graphics and e-commerce visuals, focusing on user experience and maximizing online sales.
I worked with product marketing to insure the brand consistency across 26 product categories.
Brand Development & Management
Developed and implemented brand guidelines, streamlining approval processes and ensuring a consistent visual identity across all marketing materials.