Scope
Branding · Web Design · Print & Digital Collateral · Campaign Strategy
I led the rebranding initiative for Pink Ribbon Jax, a Jacksonville-based nonprofit dedicated to supporting breast cancer screening, education, and research. The goal was to modernize the organization's visual identity and develop a cohesive design system across all touchpoints to help attract new sponsors and strengthen community engagement.
Key Contributions
• Developed a refreshed brand identity that balanced emotional sensitivity with strength and optimism.
• Designed and built the new website (pinkribbonjax.org), improving usability, content clarity, and mobile responsiveness.
• Created a suite of print and digital marketing assets for fundraising campaigns, sponsor outreach, and community events.
• Collaborated closely with the nonprofit’s board and marketing team to ensure alignment with mission and messaging.
The rebrand has helped Pink Ribbon Jax increase visibility, enhance donor engagement, and better communicate its mission to a broader audience.